Will de Michaelis (Client Success Manager at Parting Pro and licensed Funeral Director), has finally returned to share a growth strategy that feels refreshingly human: build relationships with hospice teams through education. đź“šđź’ˇ
Will calls it the “Referral Factory,” and the name fits. This approach does not rely on one lucky call, one cremation ad, or one direct mail campaign. Instead, it creates a repeatable system that helps a funeral home, cremation provider, or online cremation services brand become the trusted resource healthcare workers remember when families need guidance.
Don't miss out—check the full episode now! 🎧
Timestamps
(00:00:00) Intro
(00:00:59) Welcome to The Direct Cremation Podcast
(00:01:43) The Death and Dying Ecosystem
(00:02:51) Who is Your Customer?
(00:05:18) The Hospice Opportunity (The Math)
(00:10:30) Step-by-Step Relationship Building Process
(00:14:27) Education vs. Branding
(00:16:36) Important Channels for Lead Generation
(00:19:57) Action Plans for This Week
For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.
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Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com
Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com