In this episode of The Direct Cremation Podcast, host Tyler Yamasaki and guest Ashley Jones break down the first phone call and show how simple changes in phrasing and flow can build trust fast!
When a family calls your funeral home, they are not shopping for a product. They are searching for peace of mind.
If you lead sales, answer phones, or manage training for your team, this is a masterclass in turning a price inquiry into a real relationship!
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Timestamps
00:00:00 Intro
00:01:12 Welcome to the Direct Cremation Podcast!
00:01:26 Welcome Ashley Jones!
00:02:04 Importance of the First Phone Call
00:04:05 Building Trust on the First Call
00:05:36 Balancing Facts and Genuine Connection
00:09:01 Goals of the First Phone Call
00:12:03 Common Mistakes in the First Call
00:13:32 Avoiding a Robotic Approach
00:15:43 Understanding the Language of Care
00:17:12 Powerful Language Swaps in the Funeral Industry
00:22:57 Handling Different Types of Customers
00:24:51 Closing the Call and Next Steps
00:26:53 Dealing with Uncertain Customers
00:29:41 The Importance of the Second Phone Call
00:32:17 Maintaining Consistency Across Multiple Locations
00:33:48 Training Staff for Effective Phone Interactions
00:36:26 Learning from Negative and Positive Feedback
00:40:23 The #1 Thing You Should Remember Before Answering a Call
00:42:34 The Impact of Good Phone Etiquette on Business Growth
For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.
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Find us at https://directcremation.com
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Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com
Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com